Privacy Policy
Effective 03.02.25
Introduction
Welcome to KEFY ("we," "our," "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://kefy.co.uk/ ("Site"). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
Signing up on this page
While our new site is being built, the only information this page collects is the first name and email address you enter into the sign-up form, together with a record of the consent wording you agreed to and the time you submitted it.
Those details are stored and processed on our behalf by MailerLite (MailerLite Limited), our email marketing provider, and by ORIGN Creative, the agency building our new site. We use them only to send you news, offers and your launch discount code.
After you sign up, MailerLite will email you a confirmation link. You are only added to our list once you click it. Every email we send includes an unsubscribe link, and you can ask us to delete your details at any time by emailing contact@kefy.co.uk.
Information We Collect
We may collect and process the following data about you:
- Personal Identification Information: Name, email address, postal address, phone number, or any other information you provide by filling in forms on our Site.
- Transaction Data: Details of products and services you have purchased from us.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
- Usage Data: Information about how you use our Site, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
How We Use Your Information
We use information held about you in the following ways:
- To Provide and Manage Our Services: Processing your orders and managing your account.
- To Improve Our Site: Administering our Site and internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
- To Communicate with You: Providing you with information about other goods and services we offer that are similar to those you have already purchased or enquired about.
- To Comply with Legal Obligations: As necessary to comply with applicable laws and regulations.
Legal Basis for Processing Your Information
We rely on the following legal grounds to process your personal data:
- Performance of a Contract: Processing necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services, marketing, and fraud prevention, provided these interests are not overridden by your rights and interests.
- Consent: Where you have given consent for processing your personal data for specific purposes.
Sharing Your Information
We may share your information with selected third parties, including:
- Service Providers: Third parties who provide services to us, such as payment processors, shipping companies, and IT support.
- Analytics and Search Engine Providers: That assist us in the improvement and optimisation of our Site.
- Regulatory Authorities: Where we are under a duty to disclose or share your personal data to comply with legal obligations.
International Transfers
Your data may be transferred to and stored in countries outside the UK and the European Economic Area (EEA). When we transfer your personal data outside the UK and EEA, we ensure it is protected by ensuring at least one of the following safeguards is implemented:
- Transferring to countries that have been deemed to provide an adequate level of protection for personal data by the UK and European Commission.
- Using specific contracts approved by the UK and European Commission which give personal data the same protection it has in Europe.
Data Security
We have implemented measures designed to secure your personal data from accidental loss and from unauthorised access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology.
Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
Your Rights
Under data protection laws, you have rights including:
- Access: The right to request copies of your personal data.
- Rectification: The right to request correction of any inaccurate or incomplete data.
- Erasure: The right to request deletion of your personal data, under certain conditions.
- Restriction: The right to request restriction of processing your personal data, under certain conditions.
- Objection: The right to object to processing your personal data, under certain conditions.
- Data Portability: The right to request transfer of your data to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at:
Contact Information
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes we make will be posted on this page, and where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.